The Regional Office of Food Corporation of Bhutan Limited (FCBL), Samdrup Jongkhar, in collaboration with RAMCO Mongar, successfully conducted a Business-to-Business (B2B) Linkage Meeting at Dewathang Gewog to create awareness among farmers on emerging market opportunities for the supply of fresh fruits and vegetables to the Gyalsung Program. The meeting provided a valuable platform for direct interaction between farmers and aggregators, fostering discussions on market demand, quality requirements, supply arrangements, and procurement procedures. Through this initiative, farmers gained a better understanding of market expectations and opportunities to participate in a reliable and organized supply chain. The program is expected to strengthen market linkages, enhance farmers’ access to sustainable markets, and encourage commercial agricultural production, ultimately contributing to improved rural livelihoods and income generation. The event was attended by Gewog officials, representatives from RAMCO Mongar, aggregators, and local farmers, reflecting a strong collaborative effort to advance agricultural value chains and promote market-driven agriculture in the region.